Growing Quality Produce Since 1989

Janesville, WI     (608) 757-1200

Strawberry Flavor 101

We strive to have the best tasting strawberries. However, there are many factors that affect berry taste, size, and thickness for picking.


Strawberry Flat

A strawberry is not just a strawberry. Just like there are many different breeds of dogs or cats with many different characteristics, each produce item has many different varieties. Some characteristics that can change include size, color, shape, when it ripens, quantity produced, taste, plant difference, hardiness, and many more. Our Wisconsin climate can grow many great tasting varieties.

We grow about six different varieties on our farm. These berries come on at different times so that we can have berries available for about three weeks. Flavor is also a huge factor for our berries. We want to make sure you have good tasting berries no matter what size. We also try to grow varieties that yield well to make your picking as easy as possible. Berries change and move on so just because picking was good in any one field one day does not mean it will still be good there a few days later. We inspect our fields early every morning to find the best berries for you to pick that day.


As in all farming, the weather affects berries. Lots of sun and heat ripen the berries fast, and cool rainy weather sometimes slows them down. While we wish we could predict how the weather will affect the berries, it is sometimes hard to guess until we can inspect each field. So, just because we have cool weather do not assume that we will not have any berries. Weather conditions can sometimes even affect how individual berries will taste.


We are Closed until June


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